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The enthralling chaos of I Want Your Love sees each member further carving out a role for themselves. It’s a neat moment of subverting expectation that takes Atomic Kitten’s persona as a group willing to break – or at least bend – the rules and reflects it in their music.

After a rambunctious middle-eight: “Push it (uh), don’t push it, push it (uh), don’t push it, push it (uh), don’t push it, push it (uh), don’t push it, push it (uh), don’t push it, push it (make way, just don’t), push it (uh), don’t push it, push it (uh)”, the sample restarts and the beat steadily builds until the two reach a crescendo into…a third verse. I Want Your Love also dares to deviate slightly from the typical structure of a bubblegum pop track. The sense of anarchic teenage mayhem in I Want Your Love is created partly from the onomatopoeic, personality-laden chorus: “’Cos baby (ooh-woo-ooh-OOH), BOOM, I want your love, (I want your loving BABY), baby (ooh-woo-ooh-OOH), BOOM, I want your love…BOOM”, where Atomic Kitten are essentially creating their own sound effects while filling the track with ad-libs and shrill whoops of excitement. This is Atomic Kitten living in the moment and here for an exhilarating good time, not – necessarily – a long time. all of the right things”, and an ethos that celebrated the superficial pursuit of being rich and famous: “‘Cos making lots of money, and living in a dream, is when you know you’re doin’, all of the right things”. I Want Your Love moves – relentlessly – between coquettish suggestiveness: “Move it right up to me, like you know you should, and make me know you’re doing. However, that’s precisely what the group looks and sounds like here. Indeed, if Innocent Records could have a do-over and use Whole Again as a starting point, it’s hard to imagine they’d still be called Atomic Kitten. That’s not to disregard their later singles, but here is where everything – the group’s name, marketing, styling and even logo (designed as a bomb with a lit fuse) – is entirely cohesive in a way that they always had to work around after the first album, to some extent. In many respects, I Want Your Love is the perfect manifestation of what Atomic Kitten were conceived to be.